SEO or search engine optimization is a set of techniques that applies to a website and all of the content so that search engines like Google, Bing, Yahoo placed their result page.
While traditional SEO focuses on the placement of high rank in SERP (search engine result page) and gets more traffic than local search engine optimization work for specific geographical locations for their local users.
SEO vs Local SEO
Although the two SEO and local SEO do almost the same thing, they are not the same. Small business owners hire a local SEO company for the growth of both brick and mortar, click and mortar businesses. Because local SEO is mainly applicable for area specified business industries. On the other hand, general SEO needs to handle many factors based on the website and other staff.
How Local SEO works
Every search engine contains the same core mission – to serve the best results for its users.
To full fill, user’s requirements search engines like Google use AI (artificial intelligence). Their bot makes websites crawl, index, and rank all available contents of the web and filter the most suitable results.
Your website position on the search result pages depends on the elements contained in the webpage.
Also Read: Importance of Search Engine Marketing
Local SEO performs to acquire the ranking with a more specific target. Instead of competing with all the companies in your market, it increases sales through only your community.
Tactics like selection most suitable local keywords, area-based link-building events boost the online presence of the specific area. This increases naturally website ranking position for the searchers of the service area.
Benefits of Local SEO
If you’re questioning now in your mind, “do I need a local SEO?” Then you can check some of the following benefits of local search engine optimization.
Increase Internet Visibility
The top five organic results of Google search get 68.7% visitors on the websites. I am not telling you about the paid ads, the statistics are only for the organic ones.
Read More: Tips to Increase Your Websites Score Better
If your website is not getting on the top five positions of search result page or even the first page of Google then your chances of getting a customer are very low. In many cases, it could happen that your customers may not know your existence.
The core factor of any business is customers. Every business needs to start pushing their position on the search result page where they are. Good local SEO techniques can boost the organic position of the business profiles. This can improve the chances of being found your business on the web.
Grow with Community
A community build between the business and customers based on trust. This bond is important for any commercial development. This also keeps the local economy alive. If you are really produced value for your customers then you can see the outcomes online.
Local SEO can build a business community strong and help to grow with the business. Your clients will trust references more and regularly notice that it’s more productive to visit stores inside their mind to join with.
72% of local searches bring a person to visit the store within 5 miles.
When it is targeted for the local users for the website, that means users are encouraged to visit the website who really wants the products.
Using a general SEO for a business that depends on local customers and its very important to the ROI of the business. Let’s get an example that you have written a blog with many helpful hacks that related to your service. But you do not mention the service area in the article. So, this makes the article generalized and will reach worldwide. This sounds great for receiving traffic from all over the world but the chances of selling your service become narrow of the lack of distance.
Clients are increasingly more worth in supporting the local economy. Working together with consumers in your area is regularly more profitable.
Local SEO businesses can get two major advantages from possible customers. First, customers will discover you on search engines, social media & other platforms and they will recognize you as an option for purchasing. Your business can offer them a good impression and make them your loyal customer. Second, when they need these products or services next time, then your business name will pop up in the memory. This will make them returning customers for your business.
People believe that the results showing on the top of the Google search are trustworthy companies. Reaching a good position on the search result page encourages the audience to feel comfortable making the transaction to the business. This good ranking also makes the business an authority website for the specific niche and develops your brand level.
Reduce Ad Costs
Organic visitors have the maximum chance to become potential customers. Paying for ads needs a high amount of visibility before building trust among the customers. On the other hand, local search engine marketing reduces these unwanted costs and measurements.
Improving the profile rank on the result page allows the business s free advertisement on Google and at the end of the day, they gain more valuable customers than any paid ads.
Sales can be boost online only when relevant traffic is increased on the website. When people finding products to buy and discover a business as an authority in their area then the chances of purchasing is increased at a high rate. Customers visit the store and make the final decision.
If the customers have not purchased at that moment they are definitely encouraged by the proximity and optimal availability. Instead of discovering the store of customers area that is just time away to purchase directly from online, they try to visit the store and get the final decision for buying.
This is the era of the internet and technology. Internet becomes a part of our life. So growing local businesses online must need local search engine marketing unless the company wants to sink into the abyss of time.